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Criteo Uplift Prediction Dataset

The dataset used in the paper is a large-scale advertising dataset, which includes 13,979,592 rows, each representing a user with 11 features, a treatment indicator for the ad, and the labels (visits and conversions).

Data and Resources

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Cite this as

Carlos Fernández-Loría, Hong Kong University of Science and Technology, Jorge Loría, Purdue University (2024). Dataset: Criteo Uplift Prediction Dataset. https://doi.org/10.57702/u3yiur9e

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Additional Info

Field	Value
Created	December 16, 2024
Last update	December 16, 2024
Defined In	https://doi.org/10.48550/arXiv.2206.12532
Author	Carlos Fernández-Loría
More Authors	Hong Kong University of Science and Technology Jorge Loría Purdue University
Homepage	https://ailab.criteo.com/criteo-uplift-prediction-dataset/